Logo designs for critically acclaimed restaurant in Stockholm
CLIENT
BASTARDO
ROLE
GRAPHIC DESIGNER
FOCUS
GRAPHIC DESIGN, ILLUSTRATION, BRANDING
BACKGROUND
The talented trio of Daniel Gunneriusson, Joakim Mering Andersson,
and Jesper Skemark, former chefs at renowned restaurants, opened the
doors to their new restaurant, Bastardo, in Stockholm. They
approached me to create a logo that would reflect the bold,
non-traditional spirit of their Italian-inspired menu. Bastardo is
all about standing out and breaking away from tradition, and the
logo needed to capture that essence. They wanted something playful
and distinctive—something that would 'turn heads'. They also
requested the inclusion of a hare as a cheeky nod to Italian
culinary traditions, with one important condition:
"Whatever you do,
don't design a logo with pasta!"
Joakim Mering Andersson, Jesper Skemark, Daniel Gunneriusson
THEMES
BOLD / BREAKING RULES
/ PLAYFUL
DESIGN SOLUTION
Created a playful and memorable logo system
To capture Bastardo's playful and non-traditional spirit, I
designed a versatile logo system centered on a distinctive,
hand-drawn logotype. The approach gave the brand a cohesive identity
while allowing for playful variations, making it memorable and
unique across all applications.
FEATURED IN